What do we do?
We use ethnography and other qualitative research methods to tell stories about consumers and place people at the heart of the decision making process. Whether you are developing a new product or service or enhancing existing features we can help you understand the needs and motivations of consumers.
Our approach helps you make strategic decisions, identify new market opportunities, reduce risks and achieve profitable and beneficial outcomes which are based on deep human insights.
What is different about ethnography?
Ethnographic research captures what people do rather than what people say they do and helps to identify the needs, motivations and behaviour of people. We observe what people do – the research is carried out in the environments where people use products, services and interact with brands. Ethnographic research puts a human face on data through real-life stories that teams can relate to and remember
Who we work with
We work with private sector clients and public sector organisations. Often we work with designers, service providers, marketing professionals, management consultants and technologists and we also work with start-ups. Our clients are based in the UK, Europe and the US. We enjoy working on a range of projects from the automotive sector through to mobile technology, the connected home of the future and complex challenges related to ageing, healthcare and isolation and loneliness.
Find out what some of our clients think about us.
Come and say hello
Email us or call Richard Linington on 07866 742628.
Topics of interest
Latest Field Notess
- What qualities make a good ethnographer?
- What qualities make a good ethnographer? Some of the key attributes I been thinking about include: Being inquisitive Open to new ideas Being organised (you can be travelling all over the country carrying out ethnographic research) Remembering when not to ask a question Adopting different personalities as you are often working on diverse projects from [...] Read more – ‘What qualities make a good ethnographer?’.
- User Research – Product and Service Innovation: An interview with Aleksi Aaltonen, Chief Social Scientist and Chairman of the Board, Moves app
- User Research – Product and Service Innovation: An interview with Aleksi Aaltonen, Chief Social Scientist and Chairman of the Board, Moves app The aim of User Research – Product and Service Innovation series of interviews is to act as a source of inspiration and information about the role of user research. We have just started [...] Read more – ‘User Research – Product and Service Innovation: An interview with Aleksi Aaltonen, Chief Social Scientist and Chairman of the Board, Moves app’.
- Top five tips when recruiting participants for a user research project
- User research – recruiting participants for a research study As a consultant the one element during a research project which causes me to worry the most is recruiting participants. The research we carry out is often based in the participant’s home, place of work, where they shop or socialise and in some instances this can [...] Read more – ‘Top five tips when recruiting participants for a user research project’.