By applying research techniques from the social sciences, in particular from anthropology, we help to identify consumer’s surface and latent needs, build models of the everyday life experiences of people and help to create useful, usable, differentiated and desirable products, brand, experiences and services. The research is carried out in context in the different environments where people live, socialise and work. We use a broad range of research tools. The research is ‘centred around people.’ Projects range from small-scale studies through to ongoing consulting.

We focus on areas that are concerned with enhancing the customer experience, on healthcare, public services, behaviour change and service design, ‘humanising’ technology and understanding emotions.

Richard Linington, principal at Experience Research is an anthropologist and historian by training. He holds a Masters degree in sociology and anthropology. Richard is an experienced research professional who has been carrying out ethnographic research for over 11 years and has broad consultancy experience from mobile technology through to the healthcare, public services, tourism, recreation and heritage sectors. Some of the companies and organisations Richard has worked with include BMP DDB Needham, Culture Lab, Razorfish, Kodak and the Design Council.

Richard has written an article on ethnography and the digital experience Real Time, Real Lives – Ethnography and the Digital Experience published in Arttu and has recently prepared a case study for Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions published by Routledge.

Here is Richard’s Linkedin profile: Richard Linington

Our blog is called Research Methods.

Please free to get in touch with us to find out how user experience and ethnographic research can help companies.