• Participle, The LIFE Programme
• Context Based Research Group, Financial Services
• Light Minds, Training Strategy for Children
• Planning Solutions, CONKERS visitor experience

Based in the National forest Conkers is a £16 million visitor attraction generating some 220,000 visits per annum. Conkers is an environmental attraction which cover 120 acres and includes two visitor centres, which are linked by a train. The visitor experience incorporates a successful education, events and corporate offer along with cafes, adventure play and interactive exhibits. We carried out research to identify ways to increase repeat visits, dwelltime and secondary spend.

Core role:
Research
Customer experience research including visitor surveys and onsite interviews with visitors.

Analysis and synthesis
The research is analysed to identify the key priorities for visitors and shape the product and service investment strategy. Since opening over £1 million has been invested in refreshing the visitor experience.