• Doblin Group, Home shopping
• WRAP, User Centred Design Research Guide
• InProcess, Product Innovation
• Alison Black Research & Consulting, Oil Container Packaging

The Doblin Group (part of the Monitor Group) is a leading US based innovation consultancy.

Ethnographic research study into the habits and processes of home shopping across the UK to help develop new service concepts.

Core role:
Research
Carrying out the research including in-depth interviews, diary studies and participant observation;
Acting as a ‘cultural guide’.

Analysis and synthesis
Analysis and reporting to the project team.

Find out more about Doblin.