Food on the go
Redefining the snacking moment
Time pressures, environmental and health concerns are influencing the relationship between consumers and the food they consume, how and when they consume it. The challenge focussed on mapping out current behaviour to identify opportunities for innovation in the food to go sector.
Working for InProcess a leading international innovation agency, the research focussed on observing consumer behaviour in a number of different environments from coffee shops through to service stations to understand how consumers interacted with, shopped for and consumed different branded food to go.
The fieldwork identified key insights that were used to help identify new market growth opportunities.