iA


Context Based Research Group, Hand Washing Behaviour

The Context Based Research Group, is a US based research and innovation consultancy. Ethnographic research was carried out amongst a wide range of audiences to understand the experience of ‘hand washing’ in a range of different contexts. The work focused on identifying key behaviours and the barriers which prevent people from washing their hands. Part of the work was to help identify strategies which people adopt in different environmental contexts.

Core role:
Research
Carrying out research using a range of different tools including participant observation and contextual interviews.

Analysis and synthesis
Analysis of research and feedback of findings.

Find out more about the Context Based Research Group.