Hand Washing Behaviour
Behaviour change and identifying new product opportunities
The project aimed to understand how and when people wash their hands and looked to assess opportunities to introduce new and innovative product ideas to meet specific behaviour and circumstances for personal hygiene and identify key triggers for behaviour change.
Working for the Context Based Research Group, a US based research and innovation consultancy, ethnographic research was carried out amongst a wide range of audiences to understand the hand washing experience in a range of different environments. The project used different research tools including participant observation and contextual interviews to capture and understand hand washing behaviour and unpick why people chose to or chose not to wash their hands.
The work identified key behaviours and the barriers which prevent people from washing their hands. The research also helped to identify hand washing strategies which people adopt in different environmental contexts and opportunities to change hand washing behaviour.