iA


Consumer ethnography and social research

We offer four research main services:

Pre-pitch research >
Design and innovation research >
Consumer ethnography and social research >
Prototyping and evaluation research >

Do you want to develop or enhance a customer experience, brand, communication or marketing strategy? Would you like to understand the influences which drive the behaviour of a specific market segment or community?

  • Consumer ethnography and social research helps to unpick human behaviour and motivations.
  • Consumer ethnography and social research helps you to make your customer experiences and brands more relevant to target audiences.
  • Consumer ethnography and social research captures what people do rather than what they say they do.
  • Consumer ethnography and social research helps to identify how wider social, cultural, economic and demographic trends impact on what people do and how they behave.