We offer four research main services:

Pre-pitch research >
Design and innovation research >
Consumer ethnography and social research >
Prototyping and evaluation research >

There is often a ‘fuzzy front end’ element when starting a design or innovation project.

• Design and innovation research provides insights and identifies unmet user needs (social, emotional & physical).
• Design and innovation research provides understanding of how people interact with a product, service, experience or environment in context, which is the basis for good design and the foundation for innovation
• Design and innovation research helps to provide design guidelines and identify opportunities for innovation.
• Design and innovation research can be used to tell powerful stories about the everyday lives of participants and this can be used to inspire design teams.