User Research – Product and Service Innovation: An interview with Chris Bangle, Managing Director of Chris Bangle Associates

User Research – Product and Service Innovation: An interview with Chris Bangle, Managing Director of Chris Bangle Associates The aim of User Research – Product and Service Innovation series of interviews is to act as a source of inspiration and information about the role of ...

User research recruitment

Top 10 tips when recruiting participants for user research projects As a user researcher the one element during a user research project which still causes me to worry, even after 16 years, is recruiting participants. I always ask myself are we going to be able to recruit the right ...

Blog / 08-10-2013 / No Comments »

Customer Journey Mapping

By spending time with consumers, patients or users you can start to map out their ‘customer journey.’ Using research tools such as a diary, contextual interview or observation will build up a wealth of data to be analysed and synthesised. This will enable the project team to ...

Blog / 08-10-2013 / No Comments »

Benefits of Ethnography

  Applying research techniques from the social sciences, in particular from anthropology, has a number of tangible benefits. Benefits of ethnography include: Ethnography immerses the project team in participants’ lives and enables a relationship to develop with research ...

Blog / 08-10-2013 / No Comments »