User Research – Product and Service Innovation: An interview with Chris Bangle, Managing Director of Chris Bangle Associates

User Research – Product and Service Innovation: An interview with Chris Bangle, Managing Director of Chris Bangle Associates The aim of User Research – Product and Service Innovation series of interviews is to act as a source of inspiration and information about the role of user research. We have just started working on the series of interviews and if you would like to be interviewed please do not hesitate to contact Richard Linington. Hi Chris could you tell us a little bit about yourself and your role at...

User research recruitment

Top 10 tips when recruiting participants for user research projects As a user researcher the one element during a user research project which still causes me to worry, even after 16 years, is recruiting participants. I always ask myself are we going to be able to recruit the right participants for the study within the project’s timetable? This is particularly true when working on complex projects where user research recruitment criteria can become quite complex. My top 10 tips when recruiting participant...

Customer Journey Mapping

By spending time with consumers, patients or users you can start to map out their ‘customer journey.’ Using research tools such as a diary, contextual interview or observation will build up a wealth of data to be analysed and synthesised. This will enable the project team to understand what works well and how the customer journey can be enhanced. Some links to information on customer journey maps: Journey Map research (various pins on Pinterest) Using Customer Journey Maps to Improve Customer Experienc...

Benefits of Ethnography

  Applying research techniques from the social sciences, in particular from anthropology, has a number of tangible benefits. Benefits of ethnography include: Ethnography immerses the project team in participants’ lives and enables a relationship to develop with research participants over the period of study; Ethnography provides a rich source of visual data and helps to reveal unarticulated needs; Ethnography captures behaviour in the different contexts of everyday life; Ethnography places a hum...