Design Ethnography

An interesting short video on design ethnography – listen to Damien Newman, founder of Central and Co-Lead Future of Fish (along with others) speak about design ethnography. The importance of spending time in the context of people’s everyday life to observe what people do and how ...

Blog / 08-10-2013 / No Comments »

Creating Breakthrough Ideas

One of my favourite books is Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry. Edited by Susan Squires and Bryan Byrne chapters include: Managing for Breakthroughs: A View from Industrial Design, Charles ...

Blog / 08-10-2013 / No Comments »

Interviewing Users How to Uncover Compelling Insights

Interviewing Users – How to Uncover Compelling Insights by Steve Portigal of Portigal Consulting has just been published by Rosenfeld Media. One for the reading list! Here’s some info on the book: “Interviewing is a foundational user research tool that people assume they ...

Blog / 08-10-2013 / No Comments »

International User Research by Chui Chui Tan

Gone are the days when the products we designed were confined to one national market. In this highly connected world, understanding the subtle differences between people from diverse cultures and backgrounds has become vital in allowing us to optimise our designs to meet the often ...

Blog / 08-10-2013 / No Comments »