Design Ethnography

An interesting short video on design ethnography – listen to Damien Newman, founder of Central and Co-Lead Future of Fish (along with others) speak about design ethnography. The importance of spending time in the context of people’s everyday life to observe what people do and how they feel is emphasised. Worth watching! Design Ethnography from Central on Vimeo....

Creating Breakthrough Ideas

One of my favourite books is Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry. Edited by Susan Squires and Bryan Byrne chapters include: Managing for Breakthroughs: A View from Industrial Design, Charles Leinbach Behaviorial Scientists Enter Design: Seven Critical Histories, William Reese Designing Collaborative Corporate Cultures, Bryan Byrne and Ed Sands Collaborative Work: Integrating the Role of Ethnographers and Designers, Christina W...

Interviewing Users How to Uncover Compelling Insights

Interviewing Users – How to Uncover Compelling Insights by Steve Portigal of Portigal Consulting has just been published by Rosenfeld Media. One for the reading list! Here’s some info on the book: “Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that’s not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You’ll m...

International User Research by Chui Chui Tan

Gone are the days when the products we designed were confined to one national market. In this highly connected world, understanding the subtle differences between people from diverse cultures and backgrounds has become vital in allowing us to optimise our designs to meet the often quite different expectations of users. There is a preconception that international user research is a daunting task, owing to its inherent uncertainty and complexity. In International User Research, Chui Chui Tan debunks this myth and ...