Where we carry out research

Here are some photos of the places where we carryout research. Carrying out research in the places where people live work, shop and socialise helps to build up a detailed contextual understanding. This also enables the researcher capture what people actually do rather than what they say they do.

Working with walkers and mountain bikers to identify their accommodation needs

Accompanying people on shopping trips to identify opportunities for innovation

Exploring snacking and food on the go in coffee shops and cafes

Understanding the needs of HGV drivers

Identifying opportunities for the future networked home