iA


Where we carryout research

Here are some photos of the places where we carryout research.  Carrying out research in the places where people live work, shop and socialise helps to build up a detailed contextual understanding.   This also enables the researcher capture what people actually do rather than what they say they do.

Observing how people interact with an interactive floor

Home tour exploring the use of different technologies within the home environment

An accompanied retail experience

Accompanying participants in the spaces they socialise

Working with activity tourists to understand their needs for new accommodation products